Outside-the-Box SEO: Turn Link-Building Strategy into Content Strategy
When you can’t beat ’em, join ’em. That’s Gael Breton’s strategy after Google punished him for black hat link-building methods, essentially destroying his brand’s search engine ranking overnight. In...
View ArticleLinking SEO to the Public Relations Keychain
As earned media’s link-building power becomes more evident, communications departments are beginning to accept the idea that PR now steers the SEO boat. The reason for PR’s new responsibility:...
View ArticleHow to Blend SEO with Content Marketing to Drive More Traffic
Search engine optimization and content marketing go hand-in-hand. Without both, neither is effective. Stuart Davidson puts it best: SEO brings people to your website, but good content keeps them...
View ArticleHow to Dissuade PR Clients from Old-School SEO Techniques
A lot has changed in search engine optimization, forcing PR techniques to change with it. Most in public relations know this, and have updated their programs and strategies accordingly. Unfortunately,...
View ArticleThe 10 Most Effective Ways to Build Links (from the SEO Experts)
There are lots of wrong ways to link-build, including paying someone to link to your website, stuffing articles with keywords, adding links to optimized anchor text in guest blogs and press releases,...
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